The Copywriter's Handbook: A Step-by-Step Guide

The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (4th Edition) by Robert W. Bly

• The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (4th Edition)
• Robert W. Bly
• Page: 496
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781250238016
• Publisher: St. Martin''s Publishing Group

The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (4th Edition)

Ebook free download epub torrent The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (4th Edition) 9781250238016 MOBI

The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work—and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

The Copywriter's Handbook: A Step-by-Step Guide to Writing
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Books by Bob Bly: Copywriter
The Copywriter's Handbook, 4th Edition (St. Martin's Griffin). The Copywriters The Content Marketing Handbook Magnetic Selling by Bob Bly at Amazon. "Concise, and "A step-by-step guide to writing effective copy for the web. "Bob Bly 
The Copywriter's Handbook: A Step-By-Step Guide To Writing
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